Arrival – Drop your bags at Nashville’s newest boutique hotel, Dream. For the weekend you will be in the heart of downtown in luxury accommodations. Dream has six unique Dining & Nightlife offerings. Eater Nashville confirms “It doesn't get much prettier than the new Dream Hotel on 4th”

Noon – Our weekend kicks off with a welcome luncheon perfect for easing into the weekend and getting to know your fellow attendees. Gorgeous event space at 618 Ewing, grazing boards and giant balloons – we waste no time giving you content of your IG dreams.

1 PM – After lunch group transportation will take you to Cheekwood Estate & Gardens, where you will learn from content photographer Evin Photography on how to capture photos that get your customers to ‘stop the scroll’. Following the presentation, our group has exclusive photography privileges of the gorgeous grounds at Cheekwood. And with the guidance of Evin, you will get the opportunity to put your skills to the test.

4 PM – 6 PM A wine and fries’ networking happy hour at Café Roze awaits you upon your return from Cheekwood. We will be joined by Kim Baldwin, a local social media strategist, who will sit down with each attendee individually to go over her findings of an Instagram audit on their brand. Wine and the framework to guide your business? Part of our win, win philosophy.

7 PM – Day one concludes with a private group dinner at the trendy The Mockingbird. A three-course meal and their famous punching bag cocktail continue to provide opportunity to snap the perfect food pic.


9 AM – Grab a complimentary coffee at Natura, Dream Nashville’s beautiful on property café. Head down with your roommate or someone from your new community and take a moment to plan your next collaboration. After all, collaborations are formed over coffee is what they say right? Or simply take the opportunity to get your individual mini-session with our event photographer in this gorgeous hotel space.

10:30 AM – We kick the day off with brunch at Hathorne with guest speaker Amelia Weiss. She will share tips and tricks on implementing a successful content strategy, driving storytelling and managing it all. 

12:30 PM – It’s time to put it all together, and we’ve curated the perfect food + drink Instagram tour to make it a little easier to start. We will take luxury transportation around one of Nashville’s hottest neighborhoods – East Nashville. From punch bowl drinks at newcomer Van Dyke Bed and Beverage to the quintessential mural shot, this tour is designed to get you ample content while enjoying libations and other surprises along the way.

6 PM – You have the evening to yourself! Get a group together to head to a dinner you saw on IG or order room service and relax in your ‘dreamy’ digs. You’ll even find complimentary Star Cards sponsored by Visit Music City in your welcome bag, perfect for heading to some of Nashville’s hottest must-see destinations. A night on own at a discount – YES PLEASE!


10 AM – Our retreat concludes with a farewell brunch in the private dining room of Sinema. We come together one last time to wrap up our retreat (and enjoy a bottomless brunch).

Noon – Afternoon in Nashville at your leisure. Plan your flight back to give you enough time to continue to explore this amazing city!